I’m a director, and creative storyteller who’s always exploring new ways to merge visual narratives with the culture of the moment. My work ranges from emotionally charged short films like Heart Back Home (岿)—which picked up awards at the Rome Short Film Festival, Dreamz Catcher International Film Festival, and others—to dynamic advertising projects that bring brands to life in unique ways.I’m a filmmaker, director, and creative storyteller who’s always exploring new ways to merge visual narratives with the culture of the moment. My work ranges from emotionally charged short films like Heart Back Home (岿)—which picked up awards at the Rome Short Film Festival, Dreamz Catcher International Film Festival, and others—to dynamic advertising projects that bring brands to life in unique ways.

As both a filmmaker and a copywriter, I’ve had the chance to work on diverse campaigns, including promotional films for Hejian Soft’s Shanghai Chip Conference, Weimob Campaign, and TVCs for brands like Zhujiang Beer and Camicissima. My experience as an ad director allows me to blend creativity with strategic storytelling, always aiming to create work that resonates on a deeper level. I am dedicated to shaping cultural moments through visual storytelling, constantly pushing myself to explore new and diverse forms of expression.

When I'm not on set or deep in an edit, you'll probably find me on a motorbike ride, practicing meditation, or experimenting with organic living. For me, creativity isn’t just about making films—it’s a lifestyle that integrates balance, curiosity, and a love for the unconventional.

Let’s create something that stands out from the noise and makes people feel.

Clients

YANLORD Land, Pfizer Inc, Airwallex, Univista, Weimob, Zhujiang Beer, HaiTong Unitrust, Camicissima, Huatai securities and more.

Skills set

Short and long form such as Feature films and commercials.

Adobe Photoshop、After Effects、Premiere、DaVinci、Blender、Maya、Nuke
An experienced eye for diversity & inclusivity

English, Mandarin Chinese