Inspiration

In 2022, Camicissima introduced a new line of shirts featuring “anti-sweat” and “cool touch” technologies, focusing on fabric quality and comfort. After brainstorming, we decided to represent the cooling and dry sensation through the imagery of coffee beans, subtly conveying the shirt’s elegant yet everyday appeal. The brand embraced this creative concept.

As both the director and creative lead, I crafted the storyboard, directed the studio shoot, and guided the editing process, ensuring the final ad captured the brand’s essence.