Inspiration

In the 2022 fall recruitment campaign, Haitong UniTrust aimed to showcase its corporate strength and culture, attracting more young talent. Drawing inspiration from the company’s core values of “Inclusiveness,” the campaign highlights the grandeur of its corporate spirit. It also emphasizes Haitong UniTrust’s care for its employees through diverse interest courses, comprehensive company benefits, and top-notch facilities.

Before filming, as the creative director and director, I organized a detailed presentation of the company’s culture during the PPM meeting. Based on this information, I conducted a thorough location scout, which informed the shot list and scene planning. By making full use of the on-site resources, I was able to optimize the visual execution and ensure the success of the shoot.