Inspiration

I created a treatment, in which there were three shooting directions according to the client's brand tone and target audience - based on the different and rich colours of the paints, using Wes Anderson's style, to create a short story, which was narrated by the brand's founder, about the adventures of a piece of limestone.

In subsequent communication between the producer and the brand, we confirmed that the theme of the third film would be the main focus, and that the highlights from the first and second themes would be incorporated into the third theme, so that the film would be acombination of natural tonality and premium paint aesthetics. I then designed a complete list of subplots, which was constantly adjusted according to the brand's subsequent needs, but the finalised version was not very far from the first one.

The film is divided into three main sections, the forest nature section, the product showcase section and the back to nature, combined with the product ecology section. The rhythm will also be introduced from slow to fast-paced modernity, and finally return to a slow-paced end.